Marketing Services

Published, Now What? Why Your Book Isn't Selling

Publishing makes a book available. It does not make it visible. Here is the distinction, and the four jobs your book should be doing.

Workbooks

Should You Turn Your Book Into a Workbook?

There is a gap between understanding your book and doing something with it. A workbook is the designed path across that gap.

Partnerships

How Book Coaches and Ghostwriters Add Publishing Revenue Without a Team

Your clients get to a finished manuscript, then ask how to publish it. Here are two ways to turn that into revenue you keep.

Pricing

How Much Does It Cost to Publish a Book?

The internet says anywhere from free to fifty thousand dollars. Here is a real, honest breakdown, with actual prices.

Ownership

Vanity Publishing vs. Done-for-You Publishing: What Authors Need to Know

Some authors find out too late that they do not own their own book. Four questions that tell you the truth before you sign.

Authority Books

Why Every Coach Should Have an Authority Book

Being good at what you do and being known for it are two different things. A book is the fastest way to close that gap.

Authority

How 3 Black Entrepreneurs Turned Their Expertise Into Books and Workbooks

Inc. 5000 companies, bestselling brands, and the same move: turning their frameworks into books.

Authority

How Coach Cass Turned Her Course Into a Bestselling Book

She had the expertise and the stage, and a decade-old book dream. The book was not missing. It was scattered.

Black-Owned Publishing

Looking for a Black-Owned Publishing Company? Here's What to Look For

Being Black-owned should be the beginning of your search, not the end of your vetting.

Children's Books

Why Children Need Books About Grief, and Why Experts Should Write Them

The shelf is not empty. But most grieving children still cannot find the book that feels like it was written for them.

Journals

How to Turn Your Expertise Into a Guided Journal

Sometimes the most important publishing decision is the format. A book explains. A journal walks someone through it.

Authority

One Book Makes You an Author. A Product Line Makes You a Business.

Before you write an unrelated second book, look harder at the intellectual property already inside your first one.

Children's Books

Don't Publish a Children's Book. Publish a Children's Book Brand.

The first question has nothing to do with rhyme or page count. It is: what happens after this book?

Coloring Books

Why a Coloring Book May Be the Smartest Book You Haven't Published Yet

You are not just creating pages to color. You are creating reusable visual intellectual property.

Authority

What Is Waiting to Publish Your Book Costing You?

Nobody invoices you for the opportunities an unpublished book could not create. That cost is still real.

Publishing

Can't I Just Publish My Book Myself?

Yes. The better question is whether you want to become responsible for coordinating everything a publisher normally handles.

Expertise to IP

How to Turn Your Professional Expertise Into a Book

Your intellectual property already exists. It is just scattered across the work you do every day.

Publishing Strategy

Your Book Doesn't Have to Make Money to Make Your Business Money

Royalties are the wrong math. The better question: what job should your book perform?

Expertise to IP

10 Things You Can Publish Besides a Traditional Book

Journals, workbooks, patient resources, children's books. The format is a decision, not a default.

For Therapists

The Therapist Author Report: 7 Things Mental Health Professionals Can Publish

Seven types of books and resources therapists can create from what they already know.

For Healthcare Professionals

The Healthcare Professional's Guide to Publishing

Patient resources, condition companions, caregiver guides, and the book about what you have seen.

For CEOs, Founders & Experts

The Consultant's Intellectual Property Playbook

Five plays for turning the methodology trapped in your slide decks into published assets.