For published authors, experts, and speakers
You wrote the book. Now let's make it work for you.
Your book can do far more than generate royalties. When the right people discover it, your book can help you sell more copies, attract speaking opportunities, bring qualified clients into your business, open doors to partnerships, generate bulk orders, and establish you as the person people think of for your expertise.
But none of that happens simply because the book is available on Amazon. Your book needs a strategy for getting in front of the right people, and systems that turn that attention into sales and bigger opportunities. We build those systems for you.
Why the machine matters
The value of your book isn't limited to the price on the back cover.
If you're an expert, entrepreneur, consultant, coach, speaker, or professional, selling another copy is only one way your book can make money. The right visibility can also create pathways to:
- Speaking engagements built around your message
- New clients who discover your expertise through the book
- Bulk purchases from companies, associations, schools, conferences, and organizations
- Media and podcast opportunities that introduce you to larger audiences
- Partnerships and collaborations with people already reaching your ideal readers
- Workshops, programs, and services connected to the ideas in your book
- More direct book sales, because more of the right people actually know the book exists
Your book is already an asset. We help you activate it.
More visibility → more opportunities to sell the book and monetize the expertise behind it.
Why learn selling from us
Who better to build your machine than an author who built her own?
Crystal has sold more than 750,000 copies of her own books. Not with a publisher's marketing department. With positioning, systems, and more than a decade of learning what actually moves books: the same books that led to press features in outlets like Forbes, Essence, and Inc., stages, licensing conversations, and bulk orders. That is the experience your book sales machine gets built with. Most marketers have never sold a book. Most authors have never sold at scale. This studio has done both, for our own titles and for our clients'.
And here is the calculation that matters. Not "I spent $5,000, so I need to sell 500 books." The real question: what could happen if the right 1,000 people knew this book and this expert existed? One may buy the book. Another may invite you to speak. Another may need your services. Another may purchase 200 copies for their organization. Another may introduce you to the partner you have been looking for. That is why visibility matters.
What we mean by a book sales machine
Publishing makes your book available. Marketing makes it discoverable. A sales machine gives that visibility somewhere to go.
Visibility shouldn't depend on you remembering to post about your book. A strong book sales machine creates multiple ways for the right people to discover your book, understand why it matters, and take the next step with you. Depending on your book, audience, and goals, that could mean building systems around:
You don't need all of them. You need the right combination for your book. That is what we help you identify and build.
For the author with bigger plans
You don't need another course. You need someone to look at the whole picture.
You've already written the book. You may already have a business, clients, a speaking platform, intellectual property, professional credibility, or an audience. You're not looking for 100 generic book-marketing ideas to execute in your spare time. You want to know:
Where are the best opportunities?
For this book, this message, and this expertise, not for books in general.
What should we build first?
The priority systems that move your book forward fastest, in the right order.
Who can get it done?
A team that has sold books at scale and builds the machine for you.
That is exactly what this service is designed to answer.
Choose your path
Your book is published. Now let's make it move.
A great book is only valuable to the people who know it exists. We build the strategy, assets, and systems that put your book and message in front of the people most likely to buy, share, recommend, or create bigger opportunities around it. The only question is: how much help do you want?
Book Sales Machine Buildout
I want it built for me.
From $2,500strategy and diagnosis included
Apply for a BuildoutAlready know you want implementation? Skip the standalone Blueprint. Your strategy diagnosis is included with every Buildout.
You wrote the book. We build the machine that moves it. You don't need another list of things you could be doing to market your book. You need the right systems built around your book, message, audience, and goals. We start by diagnosing your strongest path to sales and opportunity, then we build the priority pieces for you.
Starter Machine
$2,500
3 buildout components. Solves your biggest bottleneck.
Growth Machine
$5,000
6 components, connected into one working system.
Authority Machine
$7,500+
A full custom ecosystem around your book, message, and business.
Depending on your book and goals, your buildout components may include:
- Book-to-Content System: messaging themes, content angles, workflows, and a 30-day content plan
- Lead Generation System: lead magnet, landing page, and nurture emails
- Podcast & Media System: interview angles, pitch assets, outreach templates, target strategy
- Speaking System: signature topics, speaker positioning, speaker page copy, outreach assets
- Bulk Sales System: buyer categories, prospecting workflow, sales sheet, outreach sequence
- Partnership System: partner categories, collaboration offers, pitch templates, tracking
- Author Sales Funnel: book landing page, CTAs, reader journey, email connection points
- Reader Growth System: audience-building campaign, opt-in strategy, referral and review mechanisms
- Marketing Automation System: custom workflows that automate your recurring book marketing tasks
- Website & Conversion Infrastructure: the pages and pathways that turn attention into sales
Not sure which three you need? You shouldn't have to be. Every Buildout begins with a strategy diagnosis. You can tell us what interests you, but we'll recommend the combination most likely to move your particular book forward. No cookie-cutter book marketing packages: a children's book, memoir, business book, novel, and expert-led nonfiction book should not have the same marketing machine. We build yours around how your book can actually win.
The Book Sales Blueprint
I want the plan. I'll build it myself.
$497your custom 90-day plan
Get My BlueprintDecide you'd rather have us build it? Upgrade within 14 days and we'll credit your $497 toward a qualifying buildout.
- You have the book. You know you need to market it better. But you're not sure which strategies deserve your time, money, and attention
- We'll determine who your best buyers and audiences actually are, which sales channels make the most sense for your book, and where your biggest opportunities are: readers, bulk sales, speaking, media, partnerships, content, email, ads, or beyond
- We'll identify what systems you need to build, what you should stop wasting time on, and what to prioritize over the next 90 days
- You receive: your Book Sales Diagnosis + Opportunity Map + Priority Sales Channels + 90-Day Action Plan
- This is for you if you want expert strategy and a clear prescription, and you're comfortable implementing the plan yourself
How it works
Three steps to a working machine.
1. Choose your path
The Blueprint if you want the plan. A Buildout if you want it built. Either way, apply through the same simple form.
2. We diagnose
Every path starts with strategy: who buys your book, your strongest channels, and the opportunities worth your energy.
3. Your machine moves
You implement your 90-day plan yourself, or we build your systems for you, done for you, built around how your book wins.
Questions
Answers before you ask.
What does this cost?
The Book Sales Blueprint is $497 and comes with your complete 90-day plan. Done-for-you Buildouts come in three sizes: the Starter Machine at $2,500 (3 components), the Growth Machine at $5,000 (6 components connected into one system), and the Authority Machine from $7,500 (a full custom ecosystem). Strategy and diagnosis are included with every Buildout.
Do I have to buy the Blueprint before a Buildout?
No. The Blueprint is for authors who want the strategy and plan to implement themselves. If you already know you want us to build it, apply for a Buildout directly: your strategy diagnosis is included, so you are never paying for it twice.
Do you guarantee sales numbers?
No, and you should be wary of anyone who does. What we build are the positioning, systems, and infrastructure that give your book its strongest route to readers and opportunities, informed by what has worked across our own 750,000+ copies sold and our clients' books.
My book is not published yet. Am I in the wrong place?
You are one page away from the right one. Our publishing services take your manuscript across the finish line first, and your sales machine can be waiting for it on the other side.
Your book did the hard part: it exists.
More visibility means more opportunities to sell the book and monetize the expertise behind it. Choose your path, and in 90 days your book has a plan, a system, and a job to do.
Get Your Quote