Don't Publish a Children's Book. Publish a Children's Book Brand.

Here is a question I ask every children's book author who comes to me: what happens after the first book?

Because I can tell you what the most successful children's authors know, the ones whose characters end up requested by name at libraries and bookstores. They know that children do not fall in love with a book.

Children fall in love with a character. And characters live in a series.

Think about the books you bought as a kid, or buy for your kids now. One title? Or the whole set? When a child loves a character, the parent buys the next book, and the next. My own catalog is built this way. My client Shayla McGhee published Payton Goes to Paris through my coaching program, then Payton Goes to London, then a boy version of the series, and earned a Travel Noire feature along the way. One character. A growing brand.

A series changes the business math too

A single book gets you a reading. A series gets you a school visit, a bulk order, a merchandising conversation. Buyers take a brand more seriously than a book, because a brand signals you are here to stay. And every new title sells the ones before it, which is a marketing engine you only have to build once.

Publish the brand, not just the book

That is why we created the Children's Book Series package: two professionally illustrated books with consistent characters and world design, a companion coloring book featuring those same characters, a guided journal for kids, and a professional author website so schools and bulk buyers can find you. Built individually, that is over 19,500 dollars of work. As the Series, it is 15,000, one engagement, one cohesive brand.

Your character deserves more than one adventure. So does your author career.