Case Studies
They could have picked anyone. They picked us.
The people below had every option in the world. They are Inc. 5000 founders, national bestsellers, and in-demand experts, the mentors and mastermind leaders that thousands of other authors look up to. When it was time to turn their work into a book, they chose Publish With Crystal. Whether you have sold a million copies or are holding your very first idea, your book gets the same care theirs did.
Lamar Tyler
Co-Founder and CEO, Traffic Sales & Profit
Lamar Tyler co-founded Traffic Sales & Profit, a community of more than 47,000 entrepreneurs, and built Tyler New Media into a four-time Inc. 5000 honoree from 2021 through 2024. He holds a ClickFunnels Two Comma Award, was named Black Enterprise's 2023 Disruptor of the Year, and he and his wife Ronnie were named to Ebony's Power 100, a list that has included the Obamas.
What we did. Lamar came to us for the authority book package, and we designed The Hidden Revenue Formula from his manuscript, building custom graphics for each lever of his framework, a book designed to match the caliber of the ideas inside it. Then we created its official companion workbook: reading the book, extracting the framework, and turning every chapter into guided exercises with a chapter review, all in his voice.
And he put it to work. Lamar now teaches paid workshops straight from the workbook, and bundled the book with a mini-course to open an entirely new income stream. The book did not stop at publication. It went to work.
Hear it from Lamar
Dr. Erica Jordan-Thomas
Founder and CEO, 7-Figure Educator®
A former teacher and principal with a doctorate in education leadership from Harvard, Dr. Erica Jordan-Thomas built 7-Figure Educator into a company that has helped more than 20,000 educators launch and grow consulting businesses. Her book, 7-Figure Educator, was published by Hay House and became a New York Times and USA Today bestseller.
What we did. She was traditionally published by one of the biggest names in the business, and still chose us for the official companion workbook. We read 7-Figure Educator, extracted her framework, and turned each chapter into guided exercises with its own chapter review, designed to match her book's voice so the two feel like a single product. When a Hay House, Harvard-credentialed, New York Times bestselling author hands you her workbook, that tells you everything you need to know.
Ashley Kirkwood
Founder and CEO, Speak Your Way to Cash®
Ashley Kirkwood left a $300,000 career as a trial lawyer at Kirkland & Ellis, one of the largest law firms in the world, to build Speak Your Way to Cash, the sales and speaker-training company she grew onto the Inc. 5000 at number 370, inside the top ten percent of the entire list. A LinkedIn Top Voice and bestselling author featured in Forbes, Black Enterprise, and on NBC, she teaches founders how to command five and six-figure corporate speaking deals.
What we did. We read Speak Your Way to Cash cover to cover, pulled her framework out chapter by chapter, and rebuilt it as guided, do-the-work exercises, each chapter closing with its own review, the entire interior designed to match the style and voice of her book so the two read as one product. It went so well she came back for a second, the workbook to her newest book, Millions From the Stage. A founder at that level choosing us twice is the best testimonial there is.
Dr. Casandra "Coach Cass" Henriquez
Love coach and matchmaker, founder of The Real Love Network
Coach Cass is a certified love coach and matchmaker, a TEDx presenter, and one of the most visible relationship experts for successful single women. She had carried the dream of a relationship book for more than a decade. Working from her existing course and video content, we delivered our full Authority Book service, ghostwriting, custom interior design, cover design, Amazon category selection, and publishing, to create WANTED Woman: The Busy Woman's Guide to Attracting and Choosing a Love That Lasts, with a foreword by matchmaker Paul C. Brunson. She launched and hit bestseller status.
What happened next. The book became a bestseller and did exactly what an authority book should: it put her in the media. Coach Cass has been featured in Forbes, Cosmopolitan, Essence, Woman's Day, Fast Company, Black Enterprise, on BET, and on FOX 5 Atlanta's Portia. A decade-long dream, finally out in the world and opening doors.
Shayla McGhee
Author of the Payton travel series, with her daughter Payton
Shayla dreamed of publishing a travel-themed children's book with her daughter, and came to Crystal for guidance on the entire journey: how to write it, the right print specifications, how to find and work with an illustrator, and how to title the book.
What happened. Through Crystal's Children's Book Bootcamp coaching program, Shayla published Payton Goes to Paris, the first in a travel series. Crystal then suggested she get more from the same story by publishing a boy version, and helped her develop merchandising to grow the product line further. The mother-daughter duo went on to earn a major feature in Travel Noire.
Plant Based Jeff
Plant-based coach and e-commerce business owner
Jeff wanted more than a single book. He wanted a bundle that would boost his credibility, position him as an authority in the plant-based space, and earn passive income alongside his sea moss e-commerce business.
What we did. Together we mapped the right product line: one authority book, How To Go Plant-Based, plus two recipe books and a 90-day meal planner. The project was a huge success, and Jeff now sells the books directly and uses them to drive additional income through his e-commerce business. One expert, four products, all working together.
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